Echo Project #2: Nebraska’s Senate Race

This week we introduced Echo V2, starting with Alaska's Senate race. Today we're back with the second project in the series: Nebraska, where Republican Pete Ricketts is running against independent Dan Osborn.

Nebraska let us show another side of Echo. We ran the same four questions at three times of day, morning, midday, and evening, to see how timing shapes who responds and how far they go. In all, 134 Nebraskans gave substantive answers and 84 went the whole way through, in a matter of hours.

What we heard:

This is qualitative work, not a poll, so we listen for themes and the language voters use, not percentages or who is ahead. Across the conversation, participants described the two candidates in very different ways. Some framed Ricketts by his wealth and his ties to President Trump; others pointed to his record as governor and conservative positions they share. Osborn drew both support as a blue-collar independent and skepticism that he is a genuine independent. 

Asked about the Tyson plant closure, many participants questioned whether a senator can influence a corporate decision. And on a question about a candidate funneling PAC money to family, most reactions were conditional, turning on whether the money paid for real work.

These are the kinds of threads Echo is built to surface: the reasons behind a view, in a voter's own words.

The same fast deliverables

Like every Echo project, Nebraska ships with a one-page summary, a deep-dive memo, and a full verbatim spreadsheet. This project closed in less than a day from topic finalization to full results. 

Want your own Echo project?

We're publishing new projects all month and deploying more every day, from testing creative to gathering rapid feedback as a race shifts. If you'd like to field your own, we'd love to talk.

Reach out anytime at ken@pantheoninsight.com.

Click here to download the Nebraska Senate Echo Project One-Pager

Click here to download the Nebraska Senate Echo Project Memo