Introducing Echo V2, starting in Alaska
Qualitative research has always had a reach problem. The people hardest to pull into a traditional focus group, families, rural voters, and anyone with a full schedule, are often the ones you most need to hear from. We built Echo to close that gap.
Real qualitative work, reaching people almost instantly, without the usual constraints. And because Echo's moderators are AI-driven, volume is effectively limitless. We can run as many projects at once as we can find voters to respond.
Today we're releasing V2, and to show what it can do, we're publishing a series of real projects this month.
First up: Alaska's Senate race
We started with the U.S. Senate race in Alaska, where two candidates named Dan Sullivan share the ballot. We wanted to hear directly from voters, in their own words.
The result captures why Echo matters. We reached nearly 50 voters spread across the state and gathered qualitative responses that go well beyond a poll, in two days. That mix of reach, depth, and speed simply isn't possible with traditional methods.
Every Echo project ships with the same three deliverables: a one-page summary, a deep-dive memo, and a full verbatim spreadsheet.
Want your own Echo project?
As the election draws nearer, we're deploying new Echo projects every day, from testing creative to gathering rapid feedback on a shift in the race. If you'd like to field your own, we'd love to talk.
Reach out anytime at ken@pantheoninsight.com.
Click here to download the Alaska Senate Echo Project One-Pager